The advent of social media has spawned a whole new way of life online. At this point, it has become an important component of digital marketing. But the fact that more than 4 billion people around the world use social media doesn't mean that it's easy to utilize it to its full potential.
The success of a social media platform largely depends on its users. Their routines are constantly transforming and new channels are constantly being developed.
When there are so many changes to keep track of and so many channels to monitor, it can be quite difficult for social media managers to work efficiently.
Many entrepreneurs create company profiles on all social networks at once. Choose a social network to promote your Business process outsourcing (BPO) as consciously as you form your goals and objectives. Many experts say that it is necessary to promote all social networks at once. This is partly correct. However, such Social Media Marketing requires money and resources, because the habit of content consumption is different in each social network.
The choice of platform determines how quickly you will achieve your goals. Before deciding on a social network to promote your business, go through 3 preparatory steps:
Make a detailed portrait of the CA. Prepare several 8-point cards describing a potential user:
At the end of each card, write what products you will be promoting to the client. Ideally, you can write down what proportion of the target group this group represents.
What social network does your audience use?
Facebook. The most active audience on Facebook is entrepreneurs, politicians, experts, and IT specialists. These people are more active in buying middle- and premium-class goods. The network has a huge number of opportunities to segment the audience and customize targeting.
With the help of business pages, it is possible to collect feedback and evaluations. The main disadvantage of promotion on Facebook is that publications of business pages and groups are not displayed in the user's feed. The only way to get into the main feed is through paid advertising. Also, companies communicate on their own behalf in user comments. Usually to solve problems and work out feedback.
Instagram. The core audience is users from 18 to 29 years old. The platform is actively used to promote online clothing stores, handmade goods and beauty salons because Instagram is primarily about user generated content. Stories can be used to quickly inform subscribers about promotions or new products.
You can add contact information and physical address to your company profile to quickly find you on the map. Statistics are available for each publication, including shows, reach, and engagement. Profile statistics reflect top publications, subscriber activity by time and day of the week, and user demographics. LinkedIn. Recognized as a pivotal hub for professionals, LinkedIn is not just for B2B connections and recruiting but is also a powerhouse for those implementing a LinkedIn lead generation strategy. Catering to a spectrum of professionals from seasoned executives to budding graduates, LinkedIn is not just a platform for professional networking but also a vital tool for making impactful LinkedIn introductions. It enables businesses and individuals alike to accentuate their industry expertise through articles, updates, and direct outreach.
Furthermore, its sophisticated ad targeting features, encompassing specifics like job roles and company sizes, make LinkedIn an unparalleled resource for businesses seeking to target a professional audience. By effectively utilizing LinkedIn introductions and positioning themselves as thought leaders in their domain, companies can forge meaningful connections, enhance their visibility, and establish their authority in a competitive landscape. LinkedIn introductions also offers advanced ad targeting options, making it great for reaching professionals. Engaging with LinkedIn comments can boost your brand's visibility and credibility.
YouTube. Promotion on this network requires video content. This can be the maintenance of a company's video blog or the promotion of commercials. In the first case, the platform becomes a full-fledged media platform for promotion. In the second - gets additional traffic to the site. In both cases, you spend money on the creation of video material and its promotion.
TikTok. Although the social network TikTok is developing very quickly and gaining popularity among bloggers, it is not very suitable for sales. Therefore, we recommend considering this platform to increase brand awareness.
From TikTok, people perfectly go to other platforms, such as Instagram or the website. Therefore, the social network can be considered as an additional source of traffic. Another option is to cooperate with TikTok bloggers for a percentage of sales on his channel. The link of goods and products can be placed under the video or in the profile description. seamlessly directing interested TikTok followers to explore further.
Open the site statistics and first of all, pay attention to the sources of transitions. Even if you have not created communities and pages, traffic can come from social networks. If this is indeed the case, look closely at the most popular channel. This prioritizes potential social networks for business promotion.
Second, study the demographics of your users. Look at who visits your site, and what sections or products are most popular with user groups. Divide your audience into categories. Compare your perceptions of your customers with real data.You can easily extract data for your analysis with web scraping and if you want to do it anonymously, you can use a smart proxy which will hide your IP so you can scrape all data of your competitors. And finally, ,make adjustments to your audience cards.
This stage is the most difficult and time-consuming for any task, including SMM. Knowing the social networks for business promotion that give traffic to competitors will help you get it too.
In addition, pay attention to what publications are the most popular, what problems your competitors face, and at what time they publish records.
You can't do without parsing when developing an effective strategy for promoting your business on social networks.
For quick, free, and superficial competitor analysis, make a table where you will enter the basic information.
Conclusion
Social media promotion is an integral part of modern business strategy. However, to choose the most appropriate social media platform for your business, it is important to consider the target audience, functionality, and features of each platform, analyze competitors, and consider your budget constraints.
Keep in mind that social media promotion requires constant monitoring, analyzing results, and adapting your strategy. Be flexible and willing to make changes to your strategy to effectively engage with your audience and achieve social media success.