Website development: how it works, tools and trained professionals

For a company or for freelance projects, a website is a virtual home. Just like the physical address, a website needs to have the identity of the company or brand represented by it. All services, products and prices are specified on the website, thus generating new business.

Exactly for this reason, the development of a website must be carefully thought out, taking into account criteria related to the technical and content aspects.

Factors related to security, performance and usability are prioritized when it comes to benefiting both the user and the website owner. Find out more in this article!

Find out how website development works

In a very didactic way, we can say that website development is the creation of different types of web pages - a blog, institutional websites or e-commerce. The objective is for these pages to be accessed via the internet, thus generating value and results for the owners.

Although there are already ready-made platforms such as Wordpress, Joomla and Magento, responsible for facilitating the development of a website, it is necessary for the developer to have good knowledge of graphic design and programming languages - such as HTML, CSS and JavaScript.

Skills related to performance and user experience are considered differentials in this environment, as these factors are decisive when it comes to increasing the number of conversions on these sites.

Website development: trained professionals

Although it is believed that only one professional is responsible for developing a website, building a website, in turn, involves several professionals - especially if the project is more resistant or complex.

Among these professionals we can highlight the web designer, webmaster, developer or programmer, web analyst, database administrator, information architect, content editor and SEO analyst.

Tools needed for website development

Some tools are extremely useful in building web pages - and building a website without using one of them could end up causing harm to security, performance, usability and, consequently, the platform's conversion rates.

Check out tools that highly trained professionals are sure to use in their projects.

For domain and hosting

Before even starting to develop a website itself, you need to think about platforms and companies that provide the domain and hosting for the website.

This is an annual subscription service, and this subscription must be strictly renewed - as non-renewal may result in the site being taken offline. Some companies such as Hostinger, HostGator and AWS, among others, provide both hosting and the domain for the website.

An important tip is to hire a plan that supports the reality of the site. More robust websites that have a large flow of users should be hosted on a dedicated server - where the company or project will have the entire server to itself.

This offers more freedom to customize each server and the opportunity to place all the necessary applications on it.

For website optimization

When we talk about optimization, we talk about SEO (Search Engine Optimization) - in other words: optimization for search engines.

To be well positioned on search engines such as Google, Yahoo or Bing, it is necessary for the site to have technical and content optimizations - and, for this, some tools are extremely necessary. Among them, we can highlight:

  • Yoast SEO: plugin for WordPress that facilitates content optimization, being extremely intuitive.
  • Rank Math SEO: SEO plugin for WordPress - one of the most complete for those who want to optimize their website and be seen in search engines.

To improve performance

A website's performance is responsible not only for improving conversion rates, but also for attracting users through organic and paid traffic. Search sites like Google, for example, have punished, in their updates, sites that have low performance.

This criterion is so necessary that Google developed a tool (Pagespeed) that helps evaluate a page's performance - giving scores from 0 to 100.

Ideally, when developing a website, the professional already evaluates this criterion and follows this note. There are some plugins that help to improve this performance considerably. Check out:

  • WP Rocket: A powerful caching plugin that increases your site's loading speed with just a few clicks.
  • W3 Total Cache: Speed up your WordPress website with a 10x improvement (as indicated by Google PageSpeed Insights) in overall website performance.

For image editor

Still thinking about developing a lightweight, high-performance website, image optimization plays a big role in this process. Uploading large and heavy images can definitely slow down the site.

There are some plugins that can automatically optimize images, making the process faster and more efficient. Among them, we can highlight WP Smush, which compresses images without losing quality.

For website security

Competitiveness and fierce competition have put some websites in danger. It is common for websites to be attacked on purpose so that they lose positioning in search engines and open the way for competitors.

Hackers are increasingly specializing in this type of attack - and your website needs to be prepared for it. There are some extremely high-quality security plugins that can help protect your website. Among them, we can highlight:

  • Wordfence: It has WAF technology, a web application firewall, and guarantees the neutralization of malicious traffic. Very well integrated with WordPress, the plugin is a wall of security; There is no way to break encryption and no way around security.
  • Wp Defender: Hackers, brute forces and malicious bots are no match for Defender's powerful WordPress security shields and cloaking technology.


As we have seen, website development involves areas and factors related to security, performance and usability. Projects must be very well structured and idealized.

Using original templates and plugins will, without a doubt, increase the stability and security of the website. Another important factor is being able to count on highly trained professionals who are recognized in the market.

After all, it is nothing less than your virtual address, which is part of your company and must be treated with maximum attention and care!