The Role of Explainer Videos in Growth Marketing

Publish Date: Jul 22, 2022

Table of Content

Explainer videos are short videos that explain a company's products or services  

As a marketing tool, explainer videos are relatively new. They've only been around for a few years, but they've already made a big impact in the world of marketing and advertising.

Explainer videos are short, animated videos that explain a company's products or services. They're usually no more than two minutes long, and they're designed to be both informative and entertaining.

There are a lot of different types of explainer videos out there, but they all have one thing in common: they're an effective way to communicate with potential customers. Explainer videos are particularly well-suited for growth marketing.

Growth marketing is all about acquiring new customers and retaining them. It's a data-driven approach to marketing that focuses on creating and executing strategies that will result in sustainable growth.

Explainer videos can be a huge asset for companies that are looking to grow their customer base. They're an effective way to reach new customers, and they can also help keep existing customers engaged with your brand.

To understand how explainer videos can help you achieve your growth marketing goals, it's important to understand what makes them so effective.

 

Here are seven reasons why explainer videos are such an important part of growth marketing:

 

1. They're Highly Shareable

One of the best things about explainer videos is that they're highly shareable. People love watching them, and they're often eager to share them with their friends and social media followers.

This is good news for companies that are looking to reach new customers. When your explainer video is shared, it has the potential to reach a whole new audience. It can help your growth marketing efforts in two ways:

First, it can help you reach more people with your message. And second, it can create a sense of social proof, which can lead to even more people wanting to try out your products or services.

2. They're Memorable

Another reason why explainer videos are so effective is that they're very memorable. Unlike a lot of other marketing content, people tend to remember explainer videos long after they've watched them.

This is because explainer videos are usually very visual and engaging. They stick in people's minds, and they're more likely to be recalled when someone is considering your product or service.

3. They're Informative

Explainer videos are also highly informative. They're designed to educate viewers about your products or services, and they do a great job of delivering information in an entertaining way.

This makes them perfect for companies that are looking to increase brand awareness or drive sales because they can provide potential customers with the information they need to make a purchase.

4. They're Engaging

In addition to being informative, explainer videos are also incredibly engaging. People love watching them because they're fun and easy to follow.

This makes them an ideal marketing tool for companies that want to keep their audience engaged.

5. They Build Trust

Trust is essential for any company that wants to succeed in growth marketing. Customers need to trust your brand before they're going to buy from you.

Explainer videos are a great way to build trust with your audience. They show that you're an expert in your field, and they give viewers a reason to believe in your products or services.

6. They're Versatile

Another great thing about explainer videos is that they're highly versatile. They can be used for a variety of different marketing goals, including brand awareness, lead generation, and sales. This means that they can be customized to fit your specific growth marketing goals.

For example if you want to increase brand awareness, you can create an explainer video that's focused on educating viewers about your product or service. If you're looking to generate leads, you can create a video that's designed to get people interested in your product or service.

This makes them a great choice for companies that are looking to achieve sustainable growth and scale their business.

7. They're Affordable

Finally, explainer videos are very affordable. They're relatively easy and inexpensive to produce, which makes them a great option for companies with limited budgets.

Overall, explainer videos are an essential part of any growth marketing strategy. If you're looking to reach new customers and grow your business, they should definitely be a part of your marketing plan.

 

Tips for creating an effective explainer video

 

An explainer video can help your company achieve its growth marketing goals, but only if it's done right. Here are a few tips to help you create an effective explainer video:

Keep it short and sweet

The best explainer videos are typically under two minutes long. This is because people have short attention spans and you want to make sure your video holds their attention from start to finish.

Your explainer video should tell a story. This will help engage viewers and keep them hooked from beginning to end. Make it relatable, entertaining, and informative, and you'll have a video that people will love.

Make it clear

Your explainer video should be clear and to the point. Don't try to cram too much information into it. Instead, focus on one key message that you want to get across.

If your video is confusing or hard to follow, people will simply tune out. Keep it simple and make sure your message is easy to understand. Don't waste time with lengthy introductions or fancy transitions. You need to get to the point quickly and efficiently if you want to keep your viewer's attention.

Use engaging visuals

People are more likely to remember something if they see it, rather than just hearing it. This is why visuals are so important in explainer videos.

Include plenty of images, graphics, and animations in your video to help make your point. This will help engage viewers and make your video more memorable. Use high-quality images and graphics, and make sure they're relevant to your topic.

It is necessary to use the brand's logo in branded videos for marketing purposes. In addition to increasing awareness of the brand, it will also create a lasting impression on the audience. Make a captivating logo with a logo maker and use it as the centerpiece of your marketing video.

Use a voiceover

A voiceover can help you to keep your video concise and on-topic. It can also help engage your viewers and make your video more memorable.

Choose a voiceover artist that has a clear, engaging voice. They should be able to keep your video interesting without sounding bored or monotone.

Once you've created your explainer video, it's important to edit it. This will help to ensure that your video is clear, concise, and free of any errors.

Edit your explainer videos to ensure they're high quality, engaging, and informative
 

Take the time to review your video and make sure that it's everything you want it to be. If any areas need improvement, make the necessary changes. Editing your video will help you create a final product that you can be proud of.

Use humor

Humor is a great way to engage your audience and make your video more enjoyable to watch. However, be careful not to overdo it.

Your video should still be informative and on-topic. too much humor can make your video seem unprofessional or juvenile. Use it sparingly, and only if it fits with your overall message.

Subtitles and translations

Whether you're looking to expand into new markets or simply want to be able to communicate more effectively with your international partners, business translations are an absolute must.

Subtitles in your native language can help ensure that your video is accessible to a wider audience. Translations can help you to communicate more effectively with business partners in other countries.

Having your explainer video professionally translated will ensure that your message is communicated clearly and accurately no matter what language it's being viewed in.

Promote your brand

If you want people to remember your brand, you need to make sure it's front and center. Include your logo in your video, and make sure it's visible throughout. Also, be sure to include a call to action at the end of your video that encourages viewers to learn more about your company.

Creating an explainer video is a great way to promote your brand and engage your audience. By following these tips, you can create a video that people will love.

Explainer videos vs Product demo videos

Now that we've gone over some of the reasons why explainer videos are so effective, you might be wondering how they compare to product demo videos.

Product demo videos are a type of video that showcases your product in action. They're typically shorter than explainer videos, and they're designed to give viewers a quick overview of what your product can do.

While a product demo video can be helpful for marketing purposes, they're not as effective as explainer videos when it comes to growth marketing. This is because they don't offer the same level of information or engagement that explainer videos do.

If you're looking for a video that will help you achieve your growth marketing goals, an explainer video is a better option than a product demo video. But if you're looking for a video that will simply showcase your product, a product demo video is a good choice.

Conclusion

 If you're looking for a data-driven, sustainable way to grow your customer base, then growth marketing is the approach for you. And if you want to take your growth marketing efforts to the next level, consider using explainer videos.

Growth marketing can be a challenge, but explainer videos can help you meet your goals

They’re an effective way to reach new customers, and they can also help keep existing customers engaged with your brand. If you want to create an explainer video that will be successful in driving growth for your business, make sure it’s high quality, engaging, and informative. And don't forget to edit your video before you publish it!



 

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