Keeping a blog constantly updated with quality content may seem as an exhausting task. It is common for marketing teams to do content paraphrasing. Rewriting old articles, and reutilizing trending topics feels like an easy method to publicize materials quickly.
When you do paraphrasing just for the sake of reproducing an idea, it stops being a helpful source. Search engines quickly flag it for what it really is: low-value fluff.
In this article, you will understand how to use paraphrases aligning with google quality standards and how a good personalized AI with a solid knowledge base can be helpful to write content without losing your business identity and conversion potential.
It was common to stuff an article with keywords strategically and this practice is no longer viable. With Google’s recent updates on its algorithm and the use of Natural Language Processing models, search engines can evaluate intent, depth and original value of a content instead of only scanning words.
Google detects when an author changes words synonyms or modifies the way a sentence is readed. To search engines, it is duplicate content. If a content is written in this manner, your website may suffer from this tree main points:
You don't need to treat paraphrasing as a problem, it’s alright to reference common ideas or update existing topics, but it is important to add a human voice, with his expertise and critical analysis of the theme.
See how you can identify a superficial approach and change to an analytical way:
Rewriting a content is valuable only when you get meaningful business results, traffic and conversions from the published text.
Inject real word proof to the article, using proprietary data, results from past clients projects and insights from your specialists. Google algorithm heavily rewards Experience, if a content discusses a common pain-point, demonstrate how your company solved it.
Improving an existing solution is a good way to complement an article. You can turn your text into a guide by using comparative tables, lists and add clear technical vision and way of work of your company instead of only offering bland tips to answer the problem.
AI tools gave the possibility to marketing teams to speed up research, create drafts and analyze real world data.
However, AI should complement your work and not act as an automated motor to generate copy and soulless texts. You need to balance using technology to get insights faster by scraping your company data, while relying on a human vision to lead the narrative.
Use AI to get the context and add your opinion and suggestion to resolve the problem. In this manner, it is possible to rewrite or utilize paraphrases in a way to add value to your article.
It’s hard to create original content without copying or paraphrasing. AI and tools are helpful, but it is important to add your opinion as a specialist and your own ways to answer a common question.
Companies like Bytebio, can help gather and concentrate information to build a personalized AI. With a solid knowledge base, you can get the information needed and elaborate an article with your original business vision.