How to Use TikTok for Startups to Build Brand Awareness in 2024

TikTok started Business accounts in 2016, but in 2024, it reached the fullest potential to leverage businesses and brands. Three main features were modified as needed – e-commerce, advertisements, and creatives. 

When it comes to starting TikTok for branding or rebranding awareness in 2024, certain factors become necessary to discuss. What are they? Let's check it out to ensure positive results. 

How to Use TikTok For Startups to Build Brand Awareness in 2024? 

If you are a startup and looking for ways to use TikTok for brand awareness but are not sure how to go about it, fret not. Let us give you a detailed insight into how to use TikTok for branding in 2024. 

Please do yourself a favor and create a Business Account on TikTok before starting branding for your startup. Doing so will give you more features to explore, achieve the goals and milestones quickly, and get you on “FYP” (for your page) without much hassle. 

For that, all you are required to do is to follow the steps mentioned below.

Step #1: Go to your regular TikTok account. Click on the “Profile”.

Step #2: Select “Menu”.

Step #3: Now find “Settings & Privacy”.

Step #4: Tap on “Manage Account”.

Step #5: To complete the process, click “Switch to Business Account”. 

Building Awareness on TikTok Rule #1: Branding 

However, the very prominent aspect to work on is "Branding". For that, you must check out the following areas. 

Aspect #1: Voice of the Brand

Deciding on the tone is the first point to look at. Ask yourself the following questions to understand the basics about a brand's voice. 

  • What tone does justice to your brand? 
  • Do you want content and comments, formal or informal? 
  • How do you want to address potential clients on messages? 
  • Is your brand for Gen Z or not? 

However, we suggest brands use a light, fun-filled tone on TikTok and semi-formal ad campaigns. The voice brands to use across social platforms, including TikTok, should remain the same to get recognized instantly. 

Aspect #2: Values of the Brand 

What do we mean by having the core values of the brand? It is suggested to know the basics around the dynamics. For example, you should know about the following areas; 

  • What are your groundings? 
  • How do you stand for your brand? 
  • When and where do you embody ground values in dealings with clients and team members? 

Furthermore, you should know how to align the brand's core values with a targeted audience. Remember, core values must be recorded on paper, but more than that, they should be implemented in daily dealings. 

Aspect #3: Aesthetics of the Brand 

How your brand is represented in front of the world matters a lot. It is how "branding" takes place. So, knowing and maintaining the image with the kind of posts you share helps in brand awareness. 

If you are not sure how to handle this part of brand awareness in 2024, ask yourself these questions; 

  • Which colours give the most accurate display of the brand? 
  • What fonts go well with the branding process? 

Aspect #4: Tagline & Logo of the Brand 

A logo gives an instant idea about your brand. It will help massively in creating brand awareness in 2024. However, when it comes to the taglines, they are as crucial as logos. The reason for it is simple – taglines without logo tells a lot about the brand. For example, if you own a clock brand. The tagline can be as cool as "Tick it to Make it" or anything similar. It would help if you focused on creating a branded logo so that it tells the story without words. 

Building Awareness on TikTok Rule #2: Creating and Developing High-Quality Content 

High-quality content always has more chances and probability of getting viral than dull posts. Certain drills should be considered to know how to execute the posts, or in other words, "publish" posts on TikTok. 

For example, working on the following aspects can make the content of high value and quality. 

  • Posts with a proper branding outline 
  • Themes of branding content 
  • Using a good camera to capture pictures and videos 
  • Adding TikTok in-built features to make the best content 

Also, you should know that the content is of high value when an audience can relate. Otherwise, you have to increase your TikTok followers through third-party involvement. 

Building Awareness on TikTok Rule #3: Contribute to the Community You Belong 

Do you think everything about bringing awareness to your brand in the present time (2024) is done online? You will be surprised to know it is not the case. To get maximum rewards and accomplish goals faster, branding awareness should also be done physically. Moreover, integrating offline strategies alongside online efforts can significantly amplify your brand's reach and impact, ensuring a well-rounded approach to marketing. If you're aiming to enhance your online presence, consider strategies like purchasing tiktok likes to boost engagement and visibility on social media platforms.

What can you do in this regard? Well, you can easily take care of these points and make a holistic plan for branding. 

  • Helping corporates to take donations from your brand 
  • Taking part in charity work 
  • Sponsoring events 

PS: Sponsoring food drive was a significant hit in the US this year. 

Building Awareness on TikTok Rule #4: Give Freebies 

To make your brand stand out from the rest, you should do something that is not done by others. Or if other brands do it, your approach to handling these activities should be unique in every possible way. 

One of the activities which are a super hit and comes with guaranteed results of engagement and brand awareness is “Freebies”. What are they, and how can you plan it in your content strategy for awesome branding? 

Well, it helps in getting your product to the masses so that they can try it, write a review, and get you places. This marketing tactic is called “Freemium” and is unlike a free trial. 

Instead, it is something in which you allow the contest winner to get a free product for a defined number of days. You can also introduce discounted packages after the successful execution of the “Freemium” version of products. 

One of the finest examples of “Freemium” tools is that they give a 30-day free trial of a professional package.

Building Awareness on TikTok Rule #5: Run TikTok Ads

Last but not least, run TikTok ads if you are short on engagement metrics and don’t have much time to focus on it. It is one of the best and fastest ways to build brand awareness as a startup in 2024. 

We recommend you know the main area to highlight while using ads. Interestingly, you can use ads for brand awareness, reach, or profile awareness. However, common elements of these objectives include an increase in metrics (likes, comments, views, etc.).

Please note it is always good to gain more TikTok likes before starting ad campaigns on TikTok. This will help you build trust, confidence, reliability, and, most importantly, loyalty of the targeted audience.

Final words

All in all, the crux is to follow all these pointers to make sure you are branding your startup the way needed.