Freelance Digital Marketing: What You Need To Know To Be Effective

Digital marketing is a great chance to build a great career and get a high-paying job. According to the annual Gartner CMO Spend Survey in 2021, it is digital channels that account for about 72% of the advertising budget of companies. This points to the increased relevance of digital marketers. This trend is not going to change in the coming years. Perhaps she will gain even more momentum.

Another advantage of choosing the profession of a digital marketer is the possibility of going freelance. It is much more convenient than office work. Especially if you are confident that you can handle this format of work. What can be difficult? Inefficiency, some find it difficult to set up self-discipline and stick to "office" productivity. It is especially hard for people who have just started freelancing.

In today's digital world, where competition knows no boundaries, improving efficiency in digital marketing is becoming increasingly important. This applies to professionals at all levels. Let's take a look at some tips for becoming effective as a freelance digital marketer.


Who are you, a freelance digital marketer?

A freelance digital marketer is the same specialist without the “freelance” prefix, providing services to companies in a remote format. He is still involved in creating marketing campaigns and strategies, maintaining content, email marketing, and other classic professional duties, but not in the office.

Yes, the concept of “digital marketing” is a bit broad and implies many branches, often not connected with each other. Each company can also invest something of its own in it, so classic responsibilities may not always be. Be careful during the evaluation of the resume and the interview. Make sure you meet the required competencies, and the company has announced the entire list of them.

What You Need To Know To Be an Effective Freelance Digital Marketer 

The digital world is constantly and rapidly changing. Every year there is a whole list of innovations and updated trends. This leads to changes in the work of a digital marketer. You need to constantly keep yourself in good shape, be efficient, and have a high level of performance. Otherwise, there is a risk of becoming last year's version of the iPhone. It seems to be the same, but I already want a new model, which has a few more functions, some interesting upgrades, and in general it works faster. We offer X tips to help you succeed and stay competitive in the market.

No. 1. Feel like a businessman

Freelancing is like working for yourself. And in business, you need to give yourself to work. Nobody says you have to work 24/7. But you need to clearly understand how to build your small business, start all the way from the very beginning and gradually build a personal brand. If there is no experience, at first it will take a lot of time and effort to find customers and build healthy relationships with customers. Your efficiency won't matter much here. Main quality. But if you have both experience and the necessary skills, treating your own work as a business will allow you to be more motivated and purposeful. And this, in turn, will lead to an increase in efficiency.

No. 2. Constantly learn and improve yourself

Digital marketing is a rapidly changing field, so it's important to constantly expand your knowledge and skills. Stay up to date with the latest trends, learn new marketing tools and methods, and participate in webinars and training. Try not to miss interesting meetings. Connect to various communities and forums. The more you know, the more opportunities open up for you.

No. 3. Build realistic and clear goals

Work with clearly defined goals and develop a strategy to help you achieve those goals. Without a clear understanding of what you want to achieve, it will be difficult to measure your performance and progress. Try to organize your own time. Use time management tricks, Freelancer Planner, and other tools.

At the beginning of the journey, do not take on many projects, but work for a name. Over time, you yourself will realize that you can afford to do more. This also applies to those who have a huge experience in digital marketing but just went freelancing. Don't build cloud castles. You can't earn all the money. And in the first month of freelancing, you can’t make several thousand dollars. Everything should go forward, then the efficiency will remain at the right level, and you will be able to realistically assess your strengths.

No. 4. Analyze your own progress and measure results

Give an analysis of both your personal successes and your work. Use analytics tools to track and analyze the performance of your marketing campaign. Measure conversions, traffic, engagement, and other metrics to understand which strategies and tactics are working best and which ones need tweaking.

Enter reports, where to prescribe all the results. Then analyze from month to month. To track personal performance, try to analyze working hours, the number of tasks you completed, and the overall end result.

No. 5. Test and optimize

Don't be afraid to experiment and test different approaches. Conduct A/B tests, and test different ad variations, color schemes, texts, and other elements of your campaign. Optimize your strategies based on your data and test results.

Try to work in different ways without getting stuck on the same template. If one of them doesn't work, try a new one. Look for those workflow options that give real results. 


Freelancing digital marketing can be a rewarding and lucrative career if you have the right skills and knowledge. In addition, it is very important to think about your effectiveness. It depends on her how quickly and efficiently you will perform the tasks you have defined. Therefore, your income as a freelancer will also depend on it. After all, you can always take on additional projects if you skillfully cope with the main ones. We've broken down X tips on how to be more effective as a digital marketer. Use each of them to be successful.