Advantages and Disadvantages of Marketing

Publish Date: Dec 16, 2022

Table of Content

"Marketing" can be defined in Wikipedia as "the method through which companies generate interest from customers for their products or products... by which they build solid relationships with their customers and generate value for their customers as well as to themselves."

Begin with a marketing strategy that identifies the client and their wants and needs. Since the primary goal of business is satisfying some need, it's crucial to determine what requirement you're seeking to fulfill. It is then important to understand how to best reach those customers that have the need.

General Advantages of Marketing

The main benefit of marketing is that it promotes your company; gaining the interest and recognition of your intended audience in an extensive or specific market.

In conjunction with this is the increased brand recognition. As time passes, potential customers and the public will gradually identify your logo and branding with your company.

Every business must spend money to earn profits'. Marketing is no more different. The main benefit of marketing is just boosting the profits of a business through boosting sales.

General Disadvantages of Marketing

The main drawback of marketing is the cost. Marketing and advertising costs money. If you do not conduct right research, you may waste money. Marketing efforts wasted by targeting the wrong target market using an unsuitable medium is an extremely costly error. It is therefore essential to conduct your research prior to the event and reduce your costs to an absolute low level.

In addition to the financial costs Marketing your business requires time and effort. In the research phase, you must determine the best marketing strategy, creating and writing ads and then putting them out there and dealing with any responses. It is essential to spend time tracking the extent to which your marketing strategy is. One of the potential drawbacks to marketing is the chance of the time being wasted on a failed campaign.

Specific Advantages and Disadvantages of Marketing

For specific kinds of media, there are different advantages and disadvantages of marketing. The advantages and disadvantages will vary based on your company, your market, and the strategies for marketing.

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The advantages and drawbacks of printing marketing are fairly evident.

Advantages:

  • The right publication or magazine to advertise and promote your business will allow you to target an individual audience and/or demographic. Making sure your advertisements are targeted to the appropriate audience can increase its impact.
  • A major benefit of marketing using print media is flexibility. The dimensions, location and design of an advertisement can be changed and adjusted depending on your specific needs.
  • Another benefit of advertising this way is the repeat display of your advertisement throughout the year. A number of appearances in different issues of the newspaper or magazine increases the chance of your company's name being remembered by your customers, and the results you can expect to see in terms of leads to sales.

Disadvantages:

  • The cost can be exorbitant. The more extensive the advertisement, the higher the price. Newspapers and magazines with larger audiences typically are more expensive to advertise in, and marketing over time might be too costly for certain businesses.
  • The competition in the marketing industry could be a negative. You want your ad to be noticeable, however unless you are able to purchase a complete page spread, you'll be competing against other companies vying to get noticed.
  • Magazines are typically published on a monthly basis, which means it could take longer for an advertisement to be ingrained in the minds of potential customers.

Television & Radio Marketing

The benefits and drawbacks of advertising on television or radio will differ from those of printed.

Advantages:

  • There are numerous TV and radio stations there. You can reach out to your audience in your area with the local radio or television station. It is also possible to run ads on a particular station that has a specific genre that will suit your company. The diversity of stations on television and radio allows you to reach out to a particular segment of the population.
  • Your advertisement could run throughout the entire day, at specific times, which allows your advertisement to be seen by the most targeted people to promote your campaign.
  • Television and radio marketing allow the repeating of advertisements and helps you comply with the law of 29.

Disadvantages:

  • If you're not trying to reach a particular market, you may have to promote your ad across several broadcast and television channels to reach all the people you're trying to reach to.
  • The main drawback of television and radio advertising is the short-term nature of the advertisement. Contrary to print, potential clients can't return for your contact details. Therefore, you must repeat the advert several times to maximize the result.
  • Viewers or listeners may not pay to the show during ads that are in essence an interruption to the enjoyment of the program.

Direct Mail Marketing

The market you are targeting could be benefited by a direct marketing campaign. You can send your ads, catalogs or product samples directly to the letterbox of your customers. You can target the correct target market with the help of the electoral roll to identify the correct age, sex and demographics or gain access to mailing lists of marketing.

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Advantages:

  • Direct mail marketing allows you to focus on your targeted customers. Making sure your message is tailored to give the greatest impact possible on them.
  • As opposed to other forms of advertisement the marketing you choose to do will not require you to be prominent in a sea of other ads. It just needs to stand out from the other ads on the floor. An attractive, brightly colored envelope could suffice.
  • This type of marketing lets you to target a certain region or area. Particularly important when your business is located locally.

Disadvantages:

  • Direct mail is typically viewed to be "junk" post. Therefore, if your campaign isn't able to stand out to the right people, it could go directly from the mailbox to the trash.
  • This law stipulates that you'll have to run the direct mailer campaign many times before you can see an effect.
  • You could be annoying your customers by constantly bombarding them with "junk" mailers.

Telemarketing

Telemarketing and cold-calling are a necessity in the business world. They are effective when executed right. As with other types of business, they also have certain advantages and drawbacks.

Advantages:

  • A personal interaction with the customer is much more effective than anything abstract that is designed to attract the masses of people. It makes customers feel more valued when they believe you're there only to meet their concerns.
  • The results are simple to gauge and frequently a potential customer can easily be influenced to make a purchase via phone. So, your call-to-action is likely to be more successful.

Disadvantages:

  • Cold-calling, just like junk mail, could have an negative consequences since it is associated with negative stigmas. Calls that are not wanted are usually treated with a harsh snub and the risk is that you could damage your reputation.
  • The technology is available and can be utilized to stop unwanted telephone calls from telemarketing. There is laws that must be adhered to (Privacy and Electronic (EC Directive) Regulations 2003.)
  • Costs could be more costly than other types of marketing, based on the plan you choose to implement.

Marketing Your Business

Comparing the advantages and drawbacks of marketing across the different mediums will enable you to choose the most effective strategy for your company. It is possible that using multiple strategies can allow you to maximize the effectiveness of your marketing plan.

Whatever you decide to do, you'll have to conduct some form of marketing if you want to be successful in your the business world and turn a profits.

For more information and valuable tips on marketing, sign up to gain access for free the My Company Warehouse where you can download business-related guidelines and tools to assist you in your journey to success.


 

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