Busy executives rarely need help finding more work. They need help clearing the inbox, fixing calendar clashes, chasing invoices, and keeping follow-ups moving. A virtual assistant can take on those tasks, but the support model matters as much as the person you hire.
My top pick is Wing Assistant for its dedicated-assistant model, management support, and General VA pricing. Below, I compare it with six alternatives for different workloads and working styles. All prices are in USD and should be reconfirmed before signing.
This is a desk-based comparison, not a paid trial of all seven services. I assessed the provider-page details supplied for this review. The “My experience” sections explain my assessment of each model rather than claiming measured performance.
Management and oversight. I looked for a provider-side contact beyond the assistant, plus a process for handling an unsuitable match.
Pricing and commitments. I compared published plan figures, included hours, minimum commitments, and extra fees. Where usable product-page pricing wasn't available, I've written “contact sales” rather than estimating.
Coverage and time zones. I considered monthly capacity, business-hours restrictions, and whether assistants are US-based or available globally. Monthly hours aren't the same as continuous availability.
Security, scalability, and task fit. I considered provider-stated security practices, options for adding hours or roles, and suitability for inboxes, calendars, CRM updates, billing follow-up, and light customer support.
If you're also delegating support tickets, it's worth weighing AI customer support platforms alongside the assistant options below.
A managed virtual assistant service handles some combination of recruiting, matching, onboarding, and relationship support. Depending on the provider, you may work with a dedicated assistant, a manager, and backup support.
That's different from a freelancer marketplace, where you usually handle screening and management yourself. A managed service can reduce that workload, but you'll still need to set priorities, explain recurring tasks, and approve sensitive actions. The goal is less coordination, not zero involvement.
Wing Assistant pros
Wing Assistant cons
Wing is where I'd start for an executive with a steady backlog of recurring admin. What stands out is the combination of a dedicated assistant and provider-side management. You're choosing a support arrangement, not simply adding another person to supervise.
If you want one provider to handle matching, onboarding, oversight, and replacement, Wing's VA Assistant model gives you a dedicated assistant backed by a Success Manager. I like having that clear line of accountability. It's a practical setup for delegating inbox sorting, scheduling, follow-ups, and CRM updates with written instructions and approval rules.
The published General VA hours also make capacity easier to budget. Global, US-based, and bilingual options give you useful choices when discussing communication needs. I'd confirm the selected role and staffing arrangement in the quote rather than treat the baseline General VA figures as a universal rate card.
Security deserves its own check. Wing's site references SOC 2 and ISO 27001, with HIPAA compliance covered on its healthcare pages, but those statements aren't independent verification. If your assistant will handle sensitive information, request documentation relevant to your requirements before granting access.
The General Virtual Assistant pricing supplied for this comparison lists USD 699/month for 80 hours and USD 999/month for 160 hours. That works out to approximately USD 8.74 and USD 6.24 per included hour, respectively.
That's compelling value for steady general admin, especially when you can use the larger allocation. These figures apply to the General VA role, not every specialized position or staffing configuration. Confirm the rate for your chosen role, working schedule, and assistant option before committing. The 160-hour allocation describes monthly capacity, not round-the-clock coverage.
Wing: General VA monthly plans80 hours: USD 699160 hours: USD 999General VA plan snapshot. Specialized roles have separate pricing.

Prialto pros
Prialto cons
Prialto's appeal is predictability. A defined monthly unit makes it easier to plan capacity, while the engagement manager gives you someone to involve when priorities or processes change.
I particularly like the emphasis on backup support and documentation. Those features address a common problem: recurring work that depends entirely on one person's memory. They make Prialto worth considering when continuity matters more than the lowest hourly cost.
The commitment needs attention, though. I'd agree on the initial task list before accepting the 90-day minimum. I'd also confirm how sustained demand beyond one unit is handled, rather than reading “no overage fees” as unlimited capacity.
Prialto's pricing page lists a unit at USD 1,600/month for 55 hours, while the FAQ on that same page states flat pricing starting at USD 1,500/month, roughly USD 29.09 and USD 27.27 per included hour. Prialto's separate FAQ page also quotes USD 1,500. Because the figures conflict on Prialto's own site, treat the unit price as a range and confirm it directly. There's a USD 250 initial setup fee, waived with a one-year agreement, and a 90-day minimum per unit. Full-time coverage of 165 or more hours starts at USD 3,600/month.
Prialto: one service unit55 hoursUSD 1,60090 daysper monthper monthminimum termUnit pricing excludes the initial setup fee; confirm the applicable offer.

Time etc pros
Time etc cons
I'd shortlist Time etc for someone who wants US-based help without buying a large monthly allocation. The tiers are easy to understand, and rollover is useful when administrative demand changes from month to month.
It fits a manageable list of scheduling, inbox, research, and bookkeeping-preparation tasks. I'd still check rollover conditions and agree on working hours before deciding how much capacity to buy.
The trade-off is hourly cost. If location and a small commitment matter most, the model makes sense. If you're open to global support and have substantial recurring work, Wing's larger General VA plans offer more hours for the budget.
Plans are USD 390/month for 10 hours, USD 760 for 20 hours, USD 1,480 for 40 hours, and USD 2,160 for 60 hours. Effective hourly rates range from USD 39 to USD 36. Rollover is listed on the 20-hour plan and above, and there is no setup fee.
Time etc: monthly hours and pricing10 hours: USD 39020 hours: USD 76040 hours: USD 1,48060 hours: USD 2,160Monthly capacity increases across four published tiers.

Boldly pros
Boldly cons
Boldly's positioning makes sense for executives who want experienced assistance rather than a low-cost general-admin arrangement. The employment model is worth discussing with your own HR or legal team if worker classification affects your buying decision.
I'd consider it for a demanding calendar and correspondence workload where experience matters. Backup coverage is useful, but I'd ask how handovers work. The main constraint is the commitment: 40 monthly hours is substantial if you haven't yet established what you'll delegate.
Boldly's pricing page lists USD 2,600/month for 40 hours, USD 3,900 for 60 hours, USD 5,200 for 80 hours, and USD 6,500 for 100 hours, a flat USD 65 per included hour at every tier. Those prices assume payment by ACH direct debit, and card payments add a 2.9% processing fee. A separate page for New York State lists higher figures, starting at USD 2,678/month for 40 hours. Specialist tasks are USD 79/hour. Plans above 100 hours are quoted on request.
Boldly: pricing snapshot40 hours/month minimumEntry plan: USD 2,600/month (USD 2,678 in New York)Specialist tasks: USD 79/hour, billed separatelyPrices assume ACH payment; card payments add 2.9%.

Double pros
Double cons
Double looks suited to leaders who prefer app-based delegation. Sharing hours across executives is practical when several people need modest amounts of support rather than separate large allocations.
I'd focus less on the AI label and more on whether the workflow matches how you assign and review tasks. The main budgeting issue is extra hours: a small tier can become less predictable if you regularly exceed it. Weekend availability also needs to match your expectations.
Starter is USD 549/month for 10 hours; Grow is USD 999 for 20 hours; Build is USD 1,899 for 40 hours; and Scale is USD 2,799 for 60 hours. That runs from about USD 54.90 to USD 46.65 per included hour. Additional hours can be purchased on any plan. Double's site describes a USD 300 onboarding fee refunded if you stay past three months, though the current pricing page doesn't list it, so confirm it on the consultation call.

BELAY pros
BELAY cons
BELAY takes a relationship-led approach: a US-based assistant supported by a provider-side contact. I'd consider it when the role requires a particular specialty rather than a broad list of general tasks.
The consultation step makes quick comparisons harder. I'd bring the same task list and expected monthly workload used for the other providers, then request a written breakdown of scope, hours, and coverage. That matters more than comparing an isolated starting price.
Contact sales. The supplied starting figure came from a resource page rather than a cited primary product pricing page, so it isn't used here. Request a quote covering your role, monthly hours, working schedule, and any additional fees.

Zirtual pros
Zirtual cons
Zirtual is a straightforward option for a solo executive with a predictable, lighter workload. Familiar communication channels can keep delegation simple, especially if you don't want an app-centered process.
The response target is useful, but it isn't a promise that every task will be completed within two hours. I'd clarify turnaround expectations for research or multi-step assignments. If your workload is already approaching the 45-hour ceiling, compare that capacity with Wing's larger General VA allocations.
Entrepreneur is USD 599/month for 12 hours, Grow is USD 899 for 20 hours, Small Business is USD 1,199 for 30 hours, and Team is USD 1,699 for 45 hours. The stated two-hour response target applies during business hours in your US time zone. Zirtual's pricing page says there is no setup fee, but its signup pages show a USD 399 setup fee, so confirm this before signing.

Wing Assistant is my top pick for busy executives and small teams with recurring administrative work. Its dedicated assistant, Success Manager, and published General VA hour allocations make the offering easy to understand. The larger plan offers particularly attractive value when you have enough general-admin work to use it. Confirm specialized-role pricing and the working schedule before signing.
For narrower needs, I'd shortlist Prialto for team-backed continuity, Time etc for smaller US-based allocations, and Boldly for experienced executive support with a larger minimum commitment. Double, BELAY, and Zirtual remain worth considering when their workflow, specialization, or capacity better matches your requirements.
Before choosing, write down three recurring tasks, their approximate monthly hours, and any access or approval limits. Agree on responsibilities and review points during onboarding, while respecting the provider's minimum term. Add capacity when the arrangement is working, not simply because a larger package has a lower hourly rate.