5 Best Facebook Advertising Campaigns in 2025

Learning from the best Facebook advertising campaigns is an effective and practical way to shortcut your path to success. 

Those top performers have already figured out what works for Facebook ads through experience, trial, and error. 

By analyzing their techniques and formulas, you can adapt and apply them to your own campaigns to boost CTR and conversions.

In this article, we’ll discover the 5 best Facebook advertising campaigns in 2025 that small businesses should learn from, according to Meta, and break down what makes them successful. Let’s start!

#1. Advanced SimRacing

Advanced SimRacing is a Canadian company known for manufacturing racing simulation chassis and retailing digital motorsport equipment.

Using short-form Facebook video ads, the company has created one of the best Facebook advertising campaigns of 2025. Their formulas include:

  • Optimizing short video ads for Reels and mobile viewing by filming in a 9:16 ratio and timelapse mode.
  • Showing the real side of their business with behind-the-scenes content, which feels authentic and exclusive.
  • Creating immersive experiences for the audience by featuring real people interacting with their products.

#2. Coloring Pins

This small business of Essence Hayes, a product designer and entrepreneur based in New York, USA, doesn’t have to spend a fortune to make effective Facebook ads. 

They use simple image ads, which are often cheaper and easier to make than videos, to promote their accessories and merchandise.

Some useful tips that we can learn from Coloring Pins:

  • Using single, close-up product images that highlight the best-selling crafts and their details.
  • Skipping expensive production to optimize expenses.
  • Avoiding clutter in ad creatives so that the audience can focus on the product.

#3. Culotta Creations

Another example featuring the best Facebook advertising campaigns in 2025 is the Culotta Creations.

This Washington-based stained-glass art studio offers custom stained-glass art commissions, large window panels, modern interior decor pieces, architectural installations, and glass artwork.

Here are some creative practices you can “steal” from Culotta Creations:

  • Optimizing Facebook video ads for Reels and mobile users with a 9:16 aspect ratio.
  • Using behind-the-scenes footage to show their process of making art.
  • Skipping expensive studio-made video ads, film with a phone to make it feel more authentic and save the budget.

#4. El Rey Court

El Rey Court is a historic hotel built in 1936 in New Mexico, USA. Since 2022, they have promoted their business through Facebook Reels ads.

To make their ads stand out, they always apply some practices as follows:

  • Making 9:16 ratio videos to optimize the experience of mobile viewers, especially for Reels.
  • Using eye-catching, minimal-movement videos, such as a short boomerang of their sunlit swimming pool with rippling reflections, paired with static images for variety.
  • Sharing user-generated content to add a personalized touch to the business.

#5. TAFT Shoes

Have you ever heard of the “three-second” social media rule? TAFT Shoes, an e-commerce business founded in 2013 in the USA, knows and applies it very well for their Facebook advertising campaigns.

This is how they succeed with their ads:

  • Including their collection in the first 3 seconds of the video to grab attention fast.
  • Making 9:16 ratio video ads to optimize for mobile and Reels.
  • Using slideshows to display products without costly video production.

Additional Practices for Successful Facebook Ads

In addition to these case studies, you can apply these expert tips for small business ad success.

Include sound

Always include sound in video ads. They can add a delightful touch to your video and make it more attractive to the audience. You can use music, sound effects, or voice over.

Just make sure you are using original sounds or royalty-free sounds in Facebook’s Sound Collection to avoid ads being flagged.

Mind the safe zones

You never want to waste money for an ad where your key message is not readable for the audience. 

To avoid this pitfall, mind the safe zones when designing your ad creative: Don’t place important content in the top 14% or bottom 35% of your video screen, or they may be obstructed or cut off.

Also, when using text overlay, make sure the text font is clear and easy to read enough even for small mobile screens.

Feature people in Reels ads

According to Meta’s analysis of nearly 2.2M Facebook and Instagram ads, Reel ads featuring people had a 25% higher click through rate than those that didn’t. 

Therefore, don’t be afraid to show yourself, a team member, a business spokesperson, or even a customer, to your ads.

This will make your videos more authentic and relatable.

Keep the audience engaged

Besides a strong opening hook at the very first seconds of any ad, you need to keep your audience engaged with your content instead of scrolling away.

Here are some tips for you:

  • Ask questions to intrigue people and make them watch till the end of your video to find the answers. 
  • Make your ads relatable by using phone-filming videos, daily timelapse videos, or behind-the-scenes footage.
  • Add subtitles and audio to make your message clear, even if people watch with the sound off or listen without watching the screen.

Use Facebook agency account

Aside from these content tips, pay attention to the technical side of your campaigns. To run ads smoothly, avoid unwanted interruptions like long ad review time or account bans, having a reputable ad account is the key.

You can build your own account over time, or rent a trusted Facebook agency account to scale your ads. These premium ad accounts can help reduce CPAs by 10-15%.

Takeaway

These best Facebook advertising campaigns showcase how small businesses can succeed without large budgets.

With the right practices and tools, you can also succeed like them and thrive with Facebook.

So start applying these tips to your campaigns and see how they help!