Have you just launched your brand new SaaS website? Congratulations! This is an exciting time in your company's life, but if you do not think about how search engines will view it from the beginning, you may not get the traffic or sales you were hoping for. Use these ten tried-and-true SEO tips to give your site the boost it needs to succeed and keep growing over time.
Another important aspect of SEO lies in technical. The good news is that most SEO basics can be covered by anyone who does not have to be a programmer. SEO is also made easier because most SaaS websites use SEO-friendly content management systems and are small.
Many SEO specialists find that creating user-friendly URLs is the most frustrating part of their job. One of the most important elements to remember when naming your page is not to use keyword stuff.
You should avoid adding unnecessary words and characters because doing so may compromise how well your page ranks in search engines. The rule of thumb for URL creation is this: make them brief! Your URL should be secured with an SSL certificate like Comodo SSL, AlphaSSL certificate, Rapid SSL certificate or any other type of SSL that may fit with your site.
Focus on keywords that matter for better search engine optimization. Having a targeted keyword at the beginning of the URL can greatly boost a website's ranking on Google Search results pages. Still, it can be done even more effectively by using target keywords at other places in the URL as well - and that is something most people do not know.
In order to boost your SEO, you need to ensure that your title tags are optimized. It will tell Google and other search engines what the page's content is. If the words in your on-page title tags do not match those used in off-page links, you will not rank very well for relevant search terms.
Make sure you choose a name for your business or website and then write blog posts about it with appropriate titles that people will recognize as accurate representations of what they will find if they visit your site.
Adding structured data mark-up to each page of your website will allow Google to display additional information about your product or service on search results pages and help users quickly find the information they are looking for.
For example, someone searching for a popular fitness app may see reviews, videos, or social media posts related to the app displayed on their search results page.
Structured data-rich snippets will vary from site to site and depend on which fields you decide to include within your schema. However, the format of these rich snippets must stay consistent across the site for Google's parsing software to correctly identify the different types of the content contained therein.
An important way to rank higher in search engine results pages (SERPs) is to have a well-optimized website. Optimizing the first 100 words of your webpage has proven to be an effective strategy for increasing your page ranking on Google. There is an uncomplicated step to create a well-optimized website.
Remove unnecessary content from your website's homepage and ensure no words are hidden within images. This ensures that each page's first few hundred words will be relevant and help increase rankings in SERPs.
If you have not noticed, more and more individuals are surfing the internet on their phones. Data Reportal shows smartphone users grew by 93 million over the past 12 months.
That is many smartphone users! So your website ought to be mobile-friendly to keep up with the times. One way you can do this is by utilizing keywords and Meta descriptions within your site's page titles, header tags, and body text to make it easier for people searching through Google on a mobile device.
Put your keywords in the title, headlines, text descriptions, and URLs. You should also put them in Meta tags and use them in social media messages. You can use an online analyzer to ensure that you have incorporated these into your site.
Another factor is linking to related sites, so they might link back to you, which increases your site's exposure.
Social sharing buttons allow you to bring traffic back to your site more easily and encourage consumers to share your products with their friends. It is a win-win for both parties as the customer gets free advertising, and you get free traffic.
In addition, social media such as Facebook prefer user-generated content rather than stories paid for through boosted posts.
Your website can benefit from Local Search engine optimization, which will help customers in your area find your site. For example, you can add the physical address of your office, or the location of an event, to your website and generate a map with Google.
It will ensure that potential customers find you regardless of where they live. You should also create a GMB (Google My Business) listing for your company so that people exploring services like yours have a way to contact you directly.
It is simple and easy to set up the Google Search Console. This tool gives you amazing insights into your site's visibility in search results (Performance Report) and your indexation (Coverage Report).
Since you will have more detailed data, starting with a domain-level property is best. You should be alerted to any errors, security issues, or problems with mobile usability.
SEO is a vital part of any SaaS company's marketing strategy. Although lead generation is the primary focus, it can also be used to promote other SaaS businesses. Online searches are the first step to promoting a service to a buyer, whether they are a consumer or a company.
SaaS companies aim to increase their customer base, retain existing customers, and establish a service sector reputation. This is why SEO can be used to market a SaaS company digitally. It provides tangible results.